Privacy Policy

Effective date: June 25, 2026

Plum is operated by Plum App, Inc. ("Plum," "we," "us," or "our"). This Privacy Policy explains what information we collect when you use the Plum mobile application and related services (the "Service"), how we use it, and the choices you have. Plum is intended only for adults aged 18 and over.

Information We Collect

Information you provide. When you create an account and use Plum, you may provide:

• Account details such as your name, email address, and password.
• Profile information, including photos and a verification selfie used to confirm you are a real person.
• Your answers to our compatibility questionnaire, including a free-text description of the relationship you are looking for. Some of this information may be sensitive — for example, details relating to your relationship preferences or sexual orientation. You choose what to share, and your questionnaire answers are kept private and are not displayed publicly on your profile.
• Messages and other content you send to other users through the Service.

Information collected automatically. When you use the Service, we may collect device and usage information, such as device identifiers, app activity and interactions, and general diagnostic data. If you enable location, we may use your approximate location to help generate relevant matches.

How We Use Your Information

• To create and manage your account and authenticate you.
• To generate compatibility-based matches using your questionnaire answers.
• To enable messaging between matched users.
• To verify identity and to keep the community safe, including moderating photos and messages.
• To operate, maintain, and improve the Service.
• To communicate with you about your account and the Service.
• To comply with legal obligations and enforce our terms.

Automated Processing and AI

Plum uses artificial intelligence to analyze questionnaire answers and produce compatibility matches, and to help moderate content for safety. This processing is performed to provide the core functionality of the Service.

How We Share Information

We do not sell your personal information. We share information only as needed to operate the Service:

• Service providers. We use trusted vendors that process data on our behalf and under contract, including our hosting and database provider and our AI processing provider. They are permitted to use your information only to provide services to us.
• Other users. Information you choose to make part of your public profile, and messages you send, are shared with the users you interact with. Your questionnaire answers are not shown publicly.
• Legal and safety. We may disclose information if required by law, or to protect the rights, safety, and security of our users, the public, or Plum.

Data Security

We use technical and organizational measures designed to protect your information, including encryption of data in transit and access controls on our database. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Data Retention

We keep your information for as long as your account is active or as needed to provide the Service. When you delete your account, we delete your personal information as described below, except where we are required to retain limited information to meet legal, safety, or financial obligations.

Your Choices and Rights

You can access and update much of your information within the app. You may request deletion of your account and associated data at any time — see our Account & Data Deletion page for instructions. Depending on where you live, you may have additional rights under laws such as the GDPR (for residents of the European Economic Area and the UK) or the CCPA/CPRA (for California residents), including rights to access, correct, delete, or restrict the use of your personal information. To exercise these rights, contact us at the address below.

Account and Data Deletion

You can delete your account and personal data through the app or by contacting us. Full instructions are on our Account & Data Deletion page.

Children's Privacy

Plum is for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a minor, we will delete it.

International Users

Plum is operated from the United States. If you use the Service from outside the United States, your information may be processed in the United States, where data-protection laws may differ from those in your country.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above and, where appropriate, provide additional notice.

Contact Us

If you have questions about this Privacy Policy or your information, contact us at:

Plum App, Inc.
15615 Alton Pkwy., Suite 450
Irvine, CA 92618
hello@theplumapp.com